HM Loves Music 17/18.

In Oslo, Norway, every year there’s a massive music festival with concerts all over the city all day over a weekend. One of the most popular events during this festival is the H&M Loves Music concert which features the most popular artist over the last year.

To promote the concert H&M Norway dropped teasers depicting how fashion and music goes hand in hand on social media. The teasers ended up evoking curiosity and great buzz around the event.

Artists: Emma Jensen, Dagny, Izabel, CLMD
Director and Producer: Haakon Mathisen
Shot on Alexa Mini with a vintage Canon k35 zoom-lens.